The Maui Website Traffic School

Link building is the foundation of Internet Marketing. Here’s how it works.Google, MSN, Yahoo! and all of the search engines have a vested interest in providing the searcher with the best possible results for their search query. For example, if you go to Google.com and search for the term Maui B&B, it is in Google’s best interest to show you Bed and Breakfasts on the Island of Maui. If Google shows you something other than what you’re looking for, they know that you are very likely to redo the search using a different search engine … and that means lost ad revenue for Google.

So for this example, why did Google decide to show Vacation-Maui.com at the top of its results page out of the 421,000 web pages with the term Maui B&B? Well, there are a lot of reasons, but the most important one has to do with how many other websites link to Vacation-Maui.com and the quality of the anchor text on those sites leading back to Vacation-Maui.com. And what is anchor text you ask. Let me show you with an example.

I’m going to create a link back to Vacation-Maui.com. Did you see it? It’s the blue text that reads, “Vacation-Maui.com.” Vacation-Maui.com is also the anchor text. The anchor text is both a clickable link and how I described this website to Google. Problem is, the anchor text I wrote has nothing to do with the term Maui B&B. I just told Google that I thought this web page was about vacation + Maui. Let me try again.

This time I’m going to create anchor text that describes the site as a Maui B&B. Notice what I did differently. If you click on the term Maui B&B you will still be taken to Vacation-Maui.com, but Google sees that I’ve described it as a Maui B&B.

Here’s a fun exercise. If you go to Google.com and look up the term “click here,” you will notice that the first result for that term will take you to the Adobe Reader download page. Notice that the term, “click here” doesn’t show up anywhere on that page.

The reason Google shows the Adobe page for the term “click here” is because there are thousands of sites all over the Internet that are directing people to this page using the anchor text, “click here.” Do you see how important the anchor text is?

So, what does this mean to you?

If you want to appear at the top of the Search Engine Results page for the keywords and keyword phrases that your customers use to find you, you want to make sure that all of the other websites and blogs that are linking back to your website are using those keywords and keyword phrases in their anchor text.

This is one of the things we teach in the Maui Website Traffic School. If you want to learn how to do this on your own, I suggest you go to …